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NHRA seeks three-way media rights deal with Fox, The CW, FloSports

Yahoo Sports • 1 min read • Latest: Aug 2, 2026, 8:00 PM

Last updated Aug 2, 2026

NHRA seeks three-way media rights deal with Fox, The CW, FloSports

Summary

The NHRA is negotiating a new media rights deal reportedly involving Fox Sports, The CW, and FloSports. Sources indicate that Fox would maintain linear television rights, while FloSports would provide streaming options. NHRA's viewership on Fox and FS1 has increased by 17% this year, averaging 599,000 viewers. The series aims to generate more revenue by splitting rights among multiple partners, akin to strategies used by NASCAR and MLB. The deal has not yet been finalized.

Source Links

Yahoo Sports

By the Numbers

•NHRA averages 599,000 viewers on Fox and FS1 this year.
•Fox has held NHRA rights exclusively since 2016.
•FloSports would offer a streaming option alongside Fox and The CW.
•NHL viewership averages compare closely with NHRA's current numbers.
•Splitting rights is common in maximizing media revenues across sports.

Latest Updates

8:00 PMYahoo Sports — Report: NHRA eyeing three-way media rights split with Fox, The CW, FloSports

What they're saying

"
The NHRA is in the process of negotiating its newest media rights deal, and reports suggest newcomers The CW and FloSports are in the mix, along with incumbent Fox Sports. According to a report from Sports Business Journal, the NHRA is looking to split the rights between Fox, The CW and FloSports. Fox has exclusively…
— Yahoo Sports

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