Nike explores potential return to Formula 1 after long absence
Motorsport.com • 1 min read • Latest: Oct 7, 2026, 8:46 AM
Last updated Oct 7, 2026
Nike is considering a re-entry into Formula 1, marking its first significant involvement since the Michael Schumacher era. Reports suggest the sportswear giant has added a board member affiliated with LVMH, which could facilitate this move. The anticipated return follows years of Nike's absence from the racing series, during which the brand has focused primarily on other sports. An official announcement regarding the partnership has yet to be made, but discussions appear to be in progress.
- •Nike last participated prominently in Formula 1 during the Schumacher era.
- •Recent board member addition ties to LVMH could aid re-entry.
- •Nike has focused on other sports during its Formula 1 hiatus.
- •No official announcement has been made regarding the partnership.
- 8:46 AMMotorsport.com — Nike could return to Formula 1 for first time since Michael Schumacher era
- 8:46 AMYahoo Sports — Nike could return to Formula 1 for first time since Michael Schumacher era
"It's been a long time since the Nike Swoosh has sat beside the Formula 1 logo. In fact, you'd have to go back to the Michael Schumacher era of the championship to see Nike anywhere near it in a major way. If recent reports are to be believed, this drought could be ending. The sportswear behemoth recently added a board member with connections to LVMH, the luxury conglomerate that boasts a ...Keep reading
"Nike has not had a major Formula 1 presence since its Michael Schumacher partnership ended in 2002
Sources
External links- Motorsport.comOct 7, 2026, 8:46 AMNike could return to Formula 1 for first time since Michael Schumacher era
It's been a long time since the Nike Swoosh has sat beside the Formula 1 logo. In fact, you'd have to go back to the Michael Schumacher era of the championship to see Nike anywhere near it in a major way. If recent reports are to be believed, this drought could be ending. The sportswear behemoth recently added a board member with connections to LVMH, the luxury conglomerate that boasts a ...Keep reading
- Yahoo SportsOct 7, 2026, 8:46 AMNike could return to Formula 1 for first time since Michael Schumacher era
Nike has not had a major Formula 1 presence since its Michael Schumacher partnership ended in 2002
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