Nike honors Mirra Andreeva and Serena Williams with custom gear
Yahoo Sports • 1 min read • Latest: Jun 8, 2026, 11:18 AM
Last updated Jun 8, 2026
Nike tennis has reacted positively to Mirra Andreeva’s victory at the 2026 French Open and Serena Williams’ return to the sport. Shortly after Andreeva’s win, her team sported custom Nike shirts featuring her image and the message, 'Fight beyond your years.' Meanwhile, Williams received a custom Nike kit showcasing her style for the upcoming grass court season. The contrasting lack of promotion for 2026 men's singles champion Alexander Zverev by Adidas was highlighted.
- •Mirra Andreeva wins the 2026 French Open amid Nike's renewed focus.
- •Serena Williams returns to tennis after nearly four years away.
- •Nike commemorates Andreeva's victory with custom apparel.
- •Zverev received limited marketing support from Adidas.
- 11:18 AMYahoo Sports — Nike tennis woke up for Mirra Andreeva and Serena Williams
"Nike tennis comes under a lot of criticism because aside from its attention to Naomi Osaka and to a lesser degree, Alexandra Eala, its focus is far less than on the days of Roger Federer, Rafael Nadal, and Serena Williams’…
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