Sport: Soccer Country: England Category: Playoffs

Nike replica shirts hit £95 for World Cup fans in the US

The Guardian Sport • 1 min read • Latest: Jun 10, 2026, 7:00 AM

Last updated Jun 10, 2026

Nike replica shirts hit £95 for World Cup fans in the US

Summary

As the 2026 World Cup approaches in the US, England fans face a price increase for replica shirts. The adult shirts are selling for £95, a notable hike amid overall inflation. Nike, which supplies kits for several World Cup teams, also offers official match versions priced as high as €160. This price surge highlights the broader trend of rising costs for sports merchandise ahead of the tournament, which kicks off this summer.

Source Links

The Guardian Sport

Key Details

•Adult replica shirts cost £95 for England supporters.
•Official match versions are priced up to €160.
•Nike supplies kits for multiple World Cup teams.
•Price increase reflects wider inflation trends.
•Tournament kicks off this summer in the US.

Latest Updates

7:00 AMThe Guardian Sport — Nike charges World Cup fans the most for replica shirts after price surge

What they're saying

"
England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the US Fans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices. Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions aimed at supporters. Continue reading...
— The Guardian Sportby Zoe Wood

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