Nike signs 18 Alabama athletes to the Blue Ribbon Elite program
2 sources • 1 min read • Latest: Sep 9, 2026, 3:46 PM
Last updated Sep 9, 2026
Nike announced on Tuesday that 18 athletes from the University of Alabama have joined its Blue Ribbon Elite program. The roster includes student-athletes across multiple sports, such as football quarterback Keelon Russell, wide receiver Ryan Coleman-Williams, and softball pitcher Jocelyn Briski. The Blue Ribbon Elite program allows athletes at designated Nike partner schools to sign name, image, and likeness deals with the apparel brand. Nike launched the initiative in December 2025, with Louisiana State University serving as the first participant, followed by the University of Texas. The company confirmed that its total NIL roster now includes approximately 95 athletes. Alabama athletics director Greg Byrne stated that the partnership aims to support athlete brand development and innovation within the university athletics program.
- •Nike signed 18 Alabama athletes to NIL deals on Tuesday.
- •The roster includes representatives from football, basketball, softball, volleyball, gymnastics, baseball, and soccer.
- •The Blue Ribbon Elite program launched in December 2025.
- •Nike now holds NIL agreements with approximately 95 athletes across its partner universities.
- 3:46 PMYahoo Sports — LSU announces 40 athletes joining Nike’s Blue Ribbon Elite program through NIL deals
- 8:33 PMYahoo Sports — Nike signs 18 Alabama athletes to NIL deals as part of Blue Ribbon Elite program
"Nike has signed 18 Alabama athletes have signed NIL deals as part of the brand’s Blue Ribbon Elite program, the company announced Tuesday. The group includes quarterback Keelon Russell, wide receiver Ryan Coleman-Williams and softball pitcher Jocelyn Briski. Nike launched Blue Ribbon Elite late last year with LSU as the first school on board in […]
"Late last year, LSU became the first athletics program to take part in Nike’s Blue Ribbon Elite NIL initiative. The Tigers have now announced their 2026-27 class of deals, featuring 40 athletes as part of the group. LSU is the latest school to announce its 2026-27 Blue Ribbon Elite NIL class. Alabama announced 18 athletes […]
Sources
External links- Yahoo SportsSep 9, 2026, 3:46 PMLSU announces 40 athletes joining Nike’s Blue Ribbon Elite program through NIL deals
Late last year, LSU became the first athletics program to take part in Nike’s Blue Ribbon Elite NIL initiative. The Tigers have now announced their 2026-27 class of deals, featuring 40 athletes as part of the group. LSU is the latest school to announce its 2026-27 Blue Ribbon Elite NIL class. Alabama announced 18 athletes […]
- Yahoo SportsSep 8, 2026, 8:33 PMNike signs 18 Alabama athletes to NIL deals as part of Blue Ribbon Elite program
Nike has signed 18 Alabama athletes have signed NIL deals as part of the brand’s Blue Ribbon Elite program, the company announced Tuesday. The group includes quarterback Keelon Russell, wide receiver Ryan Coleman-Williams and softball pitcher Jocelyn Briski. Nike launched Blue Ribbon Elite late last year with LSU as the first school on board in […]
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