Nikola Jokić partners with Sprite for upcoming NBA season

Sprite has announced a partnership with NBA superstar Nikola Jokić ahead of the 2026 NBA season, which begins on October 20. The campaign, titled "Never Stop Refreshing the Game," features Jokić in a comedic advertisement set in a dark stand-up venue. The ad showcases Jokić sipping Sprite before engaging with the audience on stage, emphasizing the brand's intent to keep the game fresh and exciting. This collaboration highlights Jokić's significant role in the league as a three-time MVP and NBA champion.

• 1:43 PMYahoo Sports — Ahead of the 2026 NBA season, which begins Oct. 20, …