Norway fans popularize 'Viking Row' chant during World Cup

The Guardian Sport • 1 min read • Latest: Jun 30, 2026, 11:28 AM

Last updated Jun 30, 2026

Norway fans popularize 'Viking Row' chant during World Cup
Summary

Norway fans have brought attention to their latest chant, 'Viking Row', during the World Cup, capturing the interest of spectators. This chant has quickly gone viral, not stemming from historical roots but originating from the creativity of a super-fan. As the tournament progresses, the chant adds to the atmosphere supporting the Norwegian team. The development reflects broader trends in fan engagement at international events.

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Key Details
  • •Norwegian fans create viral 'Viking Row' chant at the World Cup.
  • •The chant is inspired by a super-fan's creativity.
  • •Has gained significant attention among soccer spectators.
  • •Adds to the festive atmosphere supporting Norway.
  • •Emphasizes contemporary fan engagement in sports.
Latest Updates
  • 5:00 AMThe Guardian Sport — Norway's Viking row takes over the World Cup – video
  • 12:25 PMESPN — How Norway's 'Viking Row' was made, and then took ...
What they're saying
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The Viking row, a synchronised rowing chant performed by the Norwegian football team and their fans, is the viral phenomenon of the 2026 World Cup. The action, which typically starts with the blowing of a Viking horn, involves sitting as if in a longboat and – in unison and to an accelerating drumbeat – drawing an imaginary oar though water while chanting 'Ro' (Norwegian for 'row'). It has been adopted by many World Cup fans, including Norwegian MPs and police officers in Dallas ‘Bigger than football’: Norway fans’ Viking row makes waves at World Cup Continue reading...

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You've seen the viral images of Norway fans and their "Viking Row," the latest in a long tradition of iconic team chants at the World Cup. Only, this one isn't rooted in history, but the notepad of a super-fan.

— ESPNby Connor O'Halloran
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