Notre Dame adds SoFi logo to football uniforms in sponsorship deal

Notre Dame is debuting a jersey patch for the 2026 season featuring the logo of the financial services company SoFi. The patch, placed near the left shoulder, marks the first time the program has utilized on-uniform advertising. Reports indicate the multi-year partnership is worth approximately $18 to $20 million annually, totaling over $100 million across the six-year term. Beyond the branding, the deal establishes an annual fund to support Notre Dame student-athletes through scholarships, financial education, and career development initiatives as part of the school's '4 for Forever' program. This agreement arrives as college football programs increasingly seek new revenue streams through corporate sponsorship deals to support operations in the modern era of athletics.

• 7:30 AMYahoo Sports — Inside Notre Dame's $20 million jersey patch: What to know about Irish's new SoFi sponsorship deal