Notre Dame introduces sponsored jersey patches for upcoming season
Sports Illustrated • 1 min read • Latest: Jul 28, 2026, 4:57 PM
Last updated Jul 28, 2026

Notre Dame will debut a sponsored jersey patch for the Fighting Irish in the 2026 season. This initiative marks a significant move for a program known for its rich traditions, illustrating the necessity for evolution in college sports. The patch is part of a partnership with SoFi, aiming to enhance the university's competitive edge. As part of this change, Notre Dame seeks to maintain its identity while adapting to the modern of college athletics.
- •Notre Dame will add a sponsored jersey patch in 2026.
- •The patch is part of a partnership with SoFi.
- •This move highlights the need for traditional programs to evolve.
- •Notre Dame aims to maintain its iconic brand while adapting.
- 4:57 PMSports Illustrated — Notre Dame Adds Jersey Patches: Why It’s a Vital Next Step in College Sports - Sports Illustrated
"The Fighting Irish’s record SoFi partnership won’t diminish one of college sports’ iconic brands, but it shows even tradition-rich programs must evolve to compete.
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