Notre Dame signs record jersey sponsorship deal with SoFi Technologies
6 sources • 1 min read • Latest: Jul 28, 2026, 11:19 PM
Last updated Jul 28, 2026
Notre Dame has secured a multi-year deal with SoFi Technologies for jersey sponsorship across all sports, effective this season. The partnership marks one of the wealthiest arrangements of its kind for the Fighting Irish, highlighting the increasing commercial efforts in collegiate athletics. This announcement was made by the university on July 28, 2026. The deal aims to enhance visibility for both Notre Dame and SoFi Technologies, as college sports continue to evolve with branding opportunities.
- •Notre Dame's sponsorship deal with SoFi Technologies is multi-year.
- •Jersey patches will feature SoFi's branding in all sports.
- •The agreement is among the richest for collegiate athletics.
- •Announcement made by the university on July 28, 2026.
- 11:19 PMOn3.com — Notre Dame signs jersey sponsorship patch deal with SoFi - On3
- 7:02 PMESPN — Sources: Irish ink richest sponsor patch deal
- 6:09 PMYahoo Sports — Notre Dame & SoFI agree to massive jersey patch deal, tops in NCAA
- 6:07 PMYahoo Sports — Notre Dame joins Ohio State with lucrative jersey patch deal
"Notre Dame has reached a multiyear deal with SoFi Technologies that will place the financial service company's brand on the Fighting Irish's jerseys in every sport starting this season, the university announced Tuesday.
"Notre Dame announced on Tuesday that it has signed a multi-year jersey sponsorship deal with SoFi. The deal will average $18 to $20 million.
"Notre Dame’s new SoFi patch deal signals a major shift in the school’s long-held approach to commercial branding.
Sources
External links- On3.comJul 28, 2026, 11:19 PMNotre Dame signs jersey sponsorship patch deal with SoFi - On3
Notre Dame announced on Tuesday that it has signed a multi-year jersey sponsorship deal with SoFi. The deal will average $18 to $20 million.
- ESPNJul 28, 2026, 7:02 PMSources: Irish ink richest sponsor patch deal
Notre Dame has reached a multiyear deal with SoFi Technologies that will place the financial service company's brand on the Fighting Irish's jerseys in every sport starting this season, the university announced Tuesday.
- Yahoo SportsJul 28, 2026, 6:09 PMNotre Dame & SoFI agree to massive jersey patch deal, tops in NCAA
Notre Dame’s new SoFi patch deal signals a major shift in the school’s long-held approach to commercial branding.
- Yahoo SportsJul 28, 2026, 6:07 PMNotre Dame joins Ohio State with lucrative jersey patch deal
The Fighting Irish will receive a handsome annual payment from SoFi.
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