Notre Dame strengthens partnership with Under Armour through new store

Notre Dame has expanded its partnership with Under Armour, marking a significant enhancement of their relationship. The renewal includes a contract extension valued at over $10 million annually, keeping Under Armour as the primary outfitter through spring 2034. As part of this strengthened collaboration, Notre Dame has opened the Leep Varsity Shop, the first dedicated Under Armour store on a university campus, located in the Joyce Center. This initiative reflects the unique bond between the institution and the brand, which began with a contract in 2014 that allowed Notre Dame to become a major stockholder in Under Armour. The newly reimagined shop highlights Under Armour's integral role in Notre Dame's identity.

• 2:22 AMYahoo Sports — The partnership between Notre Dame and Under Armour just got stronger