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Novak Djokovic joins General Atlantic as global strategic advisor

Yahoo Sports • 1 min read • Latest: Jun 26, 2026, 7:13 PM

Last updated Jun 26, 2026

Novak Djokovic joins General Atlantic as global strategic advisor
Summary

Novak Djokovic has been appointed as a global strategic advisor for private equity firm General Atlantic, effective immediately. The announcement comes just before Djokovic competes at Wimbledon, where he aims for his 25th Grand Slam title. Djokovic's experience in wellness investments aligns with General Atlantic's strategy to expand into the health sector and sports. General Atlantic has recently increased its presence in tennis and sports investing. The firm's CEO mentioned Djokovic's insights on evolving professional tennis.

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Yahoo Sports
Key Details
  • •Djokovic appointed as global strategic advisor at General Atlantic
  • •Announcement made prior to Wimbledon Championships
  • •Djokovic focuses on health and wellness investments
  • •General Atlantic aims to expand into sports sector
  • •Firm has increased investment in tennis and sports
Latest Updates
  • 7:13 PMYahoo Sports — Novak Djokovic has a new job — advisor to private equity firm General Atlantic
What they're saying
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General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor.

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