Novig CEO addresses backlash over Sydney Sweeney's nude ad campaign

Novig CEO Jacob Fortinsky defended the company's recent advertisement featuring actress Sydney Sweeney, who appears nude except for sports equipment. The ad has faced criticism for hypersexualizing women in sports, but Fortinsky emphasized that the intent was to highlight Novig's focus on sports, not female athletics. He noted Sweeney's role as a creative lead in the campaign, which aims to raise brand awareness as football season approaches. The ad has garnered over 12 million views on X/Twitter and more than 47 million on Instagram since its release.

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