NWSL launches 'Summer of Soccer' to engage fans during World Cup

The NWSL has announced its 'Summer of Soccer' initiative to leverage the FIFA World Cup's popularity this summer. The league will host a traveling bus tour in major U.S. cities, featuring fan events and content related to NWSL matches. This strategy aims to integrate the league into the global soccer conversation and increase exposure. By resuming regular-season play during World Cup knockout rounds, the NWSL hopes to convert general soccer fans into supporters of women's club soccer. Key events include the Challenge Cup and the 'Queens Classic' in New York, with attention on record attendance and raising the profile of women's soccer during the tournament.

• 10:00 AMYahoo Sports — How The NWSL Plans To Capitalize On Soccer’s Biggest Summer