NWSL to kick off 2027 season during Super Bowl weekend in Los Angeles
Yahoo Sports • 1 min read • Latest: Aug 5, 2026, 8:35 PM
Last updated Aug 5, 2026
The NWSL will begin its 2027 regular season in Los Angeles three days before Super Bowl LXI. The league aims to integrate its events with ESPN's Super Bowl coverage. NWSL commissioner Jessica Berman emphasized the strategy of collaborating with ESPN, building on success during the men’s World Cup this summer. The upcoming season will be crucial as the league navigates media negotiations with its broadcast partners to expand its visibility and establish new events, such as an All-Star Weekend. Average attendance and merchandise sales have significantly increased this season, indicating growth for the league.
- •NWSL kicks off 2027 season on February 10, 2027
- •Event coincides with Super Bowl LXI in Los Angeles
- •NWSL aims to leverage Super Bowl weekend for exposure
- •League partners include ESPN, CBS, Amazon, and Ion
- •Attendance and merchandise sales have surged this season
- 8:35 PMYahoo Sports — NWSL Makes Super Bowl Week Part of Its 2027 Kickoff
"The NWSL wants to be “woven into” ESPN’s first Super Bowl.
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