Ohio State adds Chase Bank logo patches to athletics uniforms

Ohio State University has entered a partnership with JPMorgan Chase, placing the bank's logo on jerseys for all 36 varsity sports. This deal is reportedly worth over $15 million per year and marks a significant change in college athletics, as even leading programs now seek additional revenue streams. The move reflects a broader trend within college sports towards monetizing branding, despite the university's strong financial position, having generated a record $336 million in revenue last year. Ohio State's decision to embrace on-uniform advertisements highlights the evolving of college athletics, as schools seek to address rising operational costs.

• 2:44 PMCBS Sports — Ohio State's uniforms are an iconic part of college football lore -- now, they also sell you credit cards