Ohio State and Notre Dame set benchmarks for college jersey patch deals

Ohio State recently secured an $18 million jersey patch deal, while Notre Dame announced a slightly higher deal at $17 million. These amounts have established a new benchmark in the college sports sponsorship market, surprising some industry experts, though they had anticipated high values. Key drivers of these deals include brand visibility across media platforms and the unique prestige of the institutions involved. Industry sources expect further announcements ahead of the college football season starting on August 29, with projections of even higher values for other schools like Texas and Michigan.

• 11:00 AMYahoo Sports — College Jersey Patch Market Finds Its Benchmark