League: NBA Sport: Basketball Country: United States Category: Scores & Results

OKC Thunder ticket giveaway on X generates low fan engagement

Yahoo Sports • 1 min read • Latest: Sep 29, 2026, 7:52 AM

Last updated Sep 29, 2026

Summary

The Oklahoma City Thunder's recent ticket giveaway on social media failed to gain traction. Players Jaylin Williams and Alex Caruso encouraged fans on X to achieve 6,900 likes on a post for two tickets to a home game. However, after 12 hours, the post garnered only 2,354 likes. The team's average engagement on X stands around 400 likes per post, indicating a mismatch between expectations and actual fan interest. With the new NBA season approaching, the Thunder are seen as championship contenders but face challenges connecting with a broader audience outside their local fanbase.

Source Links

Yahoo Sports

By the Numbers

•Thunder's ticket giveaway post received under 2.5K likes after 12 hours.
•Post reached over 163,000 views but had a 1.44% engagement rate.
•Team averages about 400 likes per post based on recent posts.
•Players led the giveaway as part of a social media marketing effort.
•Thunder are one of the favorites for the 2026-27 NBA season.

Latest Updates

7:52 AMYahoo Sports — OKC Thunder’s X ticket giveaway before new NBA season goes wrong after fans show little interest

What they're saying

"
The Oklahoma City Thunder tried to use two of their players to lead a social media ticket giveaway on X, but it has already backfired terribly. The Thunder are heading into the 2026-27 season as one of the favorites to win the NBA title, repeating their 2025 triumph with reigning two-time MVP Shai Gilgeous-Alexander leading the franchise.
— Yahoo Sports

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