League: NCAAF Sport: College Sports Country: United States Category: Scores & Results

Ole Miss agrees to $20 million Adidas deal after Nike departure

Yahoo Sports • 1 min read • Latest: Oct 3, 2026, 6:04 AM

Last updated Oct 3, 2026

Ole Miss agrees to $20 million Adidas deal after Nike departure

Summary

Ole Miss is finalizing a seven-year partnership with Adidas, worth over $20 million annually, set to start on July 1, 2027. This deal comes after Ole Miss ended its nearly 28-year relationship with Nike. The contract reportedly exceeds $140 million total and includes enhanced NIL funding for athletes, significantly increasing previous support. The decision has sparked mixed reactions among fans, with some supporting the potential benefits while others criticize the move. The deal positions Ole Miss as a key program for Adidas, which recently lost the Miami Hurricanes to Nike.

Source Links

Yahoo Sports

Market Watch

•Adidas deal worth over $20 million annually for Ole Miss
•Contract begins July 1, 2027 after Nike ends
•Includes increased NIL funding for athletes
•Fans divided over decision and potential impacts
•Adidas seeks to expand presence in college sports

Latest Updates

6:04 AMYahoo Sports — ‘I Don’t Blame Them,’ ‘Awful Decision’ — CFB Fans Divided As Ole Miss Finalizes $20 Million Deal With Adidas, Cuts Ties With Nike

What they're saying

"
While college football was preparing for Week 5, a bigger chess match was playing out off the field between Nike and Adidas. It started with the Miami Hurricanes leaving Adidas for a 10-year deal with Nike worth more than $20 million annually.
— Yahoo Sports

Related Teams & Leagues

NCAAF College Sports