Ole Miss promotes Heisman candidates at the Las Vegas Sphere

Ole Miss launched a high-profile Heisman Trophy campaign for quarterback Trinidad Chambliss and running back Kewan Lacy, featuring the players on the Las Vegas Sphere on August 30. The promotion, branded as #H6I5MEN, includes images of the two stars displayed on the massive LED screen in advance of the Rebels' September 6 season opener against Louisville. This marketing effort follows previous installations in Oxford and a two-week billboard campaign in New York City's Times Square. While university athletic director Keith Carter supports the visibility project, the campaign has drawn criticism from rival fans and social media users. Detractors have questioned the cost and timing of the promotion, with some suggesting the funds could be redirected toward player retention. The Rebels, who finished with a 13-2 record last season, face pressure to justify the marketing investment with on-field performance.

• 3:28 AMYahoo Sports — “Trash”: Ole Miss Triggers LSU and 14 Other SEC Fanbases With Bold New Heisman Campaign at Las Vegas Sphere