ONIT discusses collegiate card strategy following MLB Draft success
Yahoo Sports • 1 min read • Latest: Jul 27, 2026, 7:04 PM
Last updated Jul 27, 2026
ONIT's Head of Product, Cory Hollingsworth, addressed the company's approach to collegiate sports cards following the 2026 MLB Draft. This year marked a milestone as over a dozen first-round picks had ONIT cards before traditional brands like Bowman. Demand for specific players, including Zion Rose and Logan Hughes, has surged since the draft. Hollingsworth emphasized the importance of local appeal while maintaining national relevance in their product offerings, citing successes with over 400 college athletes. Looking to 2027, ONIT aims to enhance its card lineup for passionate fan bases.
- •ONIT launched its collegiate card strategy during the 2022-23 academic year.
- •More than a dozen MLB first-rounders had ONIT cards pre-draft.
- •Players like Zion Rose have seen increased demand since the draft.
- •The company collaborates with over 20 teams and 400 athletes in college baseball.
- •Plans for 2027 include expanding product offerings to engage more fan bases.
- 7:04 PMYahoo Sports — Inside ONIT’s Collegiate Card Strategy
"The recent sports card boom has produced plenty of fascinating companies, giving collectors more ways than ever to get closer to their favorite athletes.
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