Oregon Ducks football program valued at over $1 billion
Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 12:26 PM
Last updated Jul 29, 2026
The Oregon Ducks football program is valued at approximately $1.13 billion, according to The Athletic. This valuation places Oregon 13th among Power 4 teams, a significant increase from last year's $990 million. The valuation reflects various factors, including high-quality uniforms, facilities, and coaching staff. Despite the increase, Oregon's lack of a national title keeps it ranked lower compared to top teams like Texas and Ohio State. The valuation underscores the financial strength of college football programs in the current.
- •Oregon ranked 13th among Power 4 football programs.
- •Valuation up from $990 million last offseason.
- •Texas tops the list at $2.46 billion.
- •Lack of a national title limits Oregon's valuation ranking.
- •Financial backing from Phil Knight supports the program.
- 12:26 PMYahoo Sports — Oregon football program valued at over $1 billion, per The Athletic
"What would the Oregon Ducks football program be worth if it could sold be sold like a professional team? Over $1 billion, The Athletic says.
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