Oregon Ducks football program valued at over $1 billion

Yahoo Sports1 min read • Latest: Jul 29, 2026, 12:26 PM

Last updated Jul 29, 2026

Oregon Ducks football program valued at over $1 billion
Summary

The Oregon Ducks football program is valued at approximately $1.13 billion, according to The Athletic. This valuation places Oregon 13th among Power 4 teams, a significant increase from last year's $990 million. The valuation reflects various factors, including high-quality uniforms, facilities, and coaching staff. Despite the increase, Oregon's lack of a national title keeps it ranked lower compared to top teams like Texas and Ohio State. The valuation underscores the financial strength of college football programs in the current.

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By the Numbers
  • Oregon ranked 13th among Power 4 football programs.
  • Valuation up from $990 million last offseason.
  • Texas tops the list at $2.46 billion.
  • Lack of a national title limits Oregon's valuation ranking.
  • Financial backing from Phil Knight supports the program.
Latest Updates
  • 12:26 PMYahoo SportsOregon football program valued at over $1 billion, per The Athletic
What they're saying
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What would the Oregon Ducks football program be worth if it could sold be sold like a professional team? Over $1 billion, The Athletic says.

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