Our Lady of the Lake launches football program to boost enrollment

Yahoo Sports • 1 min read • Latest: Nov 8, 2026, 12:00 PM

Last updated Nov 8, 2026

Our Lady of the Lake launches football program to boost enrollment
Summary

Our Lady of the Lake University (OLLU) announced its new football program, set to debut next fall. Athletic director Tom Norris indicated that the initiative aims to address declining enrollment and enhance student opportunities. Funded by a donor covering startup costs, OLLU seeks to roster about 100 players, pushing total student-athlete numbers above 500. The program will compete at the NAIA level in the Sooner Athletic Conference, including four Texas teams. The university previously cut 16 academic programs in response to budget challenges, highlighting the importance of attracting more students through athletics.

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Key Details
  • •OLLU to debut its football program in fall 2027.
  • •Goal to enroll about 100 players for the inaugural season.
  • •Program funded by a single donor covering startup costs.
  • •OLLU has cut academic programs due to budget deficits.
  • •Football to compete in the Sooner Athletic Conference.
Latest Updates
  • 12:00 PMYahoo Sports — Our Lady of the Lake launches football program with an eye on growth
What they're saying
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Amid declining enrollment, OLLU hopes football can be part of a broader strategy to add to the student population while advancing the university's mission.

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