Oxford United apologizes for clothing line launched on 9/11 anniversary

7 sources2 min read • Latest: Sep 18, 2026, 2:47 PM

Last updated Sep 18, 2026

Oxford United apologizes for clothing line launched on 9/11 anniversary
Summary

Oxford United has issued an apology after launching a clothing collection featuring the phrase 'United 93' on the 25th anniversary of the 9/11 attacks. The club acknowledged that the line was introduced without proper understanding of its historical significance. In light of the backlash, the collection has been removed, and the club is conducting a review of its approval processes to prevent similar issues in the future. The clothing range included American football and baseball jerseys, adding to the controversy surrounding its timing and naming.

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Status Watch
  • Oxford United launched 'United 93' apparel on 9/11 anniversary.
  • The club apologized for the lack of historical context.
  • The clothing collection has been removed immediately.
  • Oxford is reviewing its approval processes.
  • The club was founded in 1893 and plays in League One.
Latest Updates
  • 2:53 PMESPN SoccerOxford apologize for 'United 93' clothing launch on 9/11 anniversary
  • 2:18 PMThe Guardian SportOxford United apologise for launching ‘United 93’ clothing range around 9/11 anniversary
  • 1:23 PMYahoo SportsOxford apologise after launching ‘United 93’ clothing collection on 9/11 anniversary
  • 1:14 PMYahoo SportsEnglish soccer club sorry for launching 'United 93' clothing range around 9/11 anniversary
  • 1:05 PMYahoo SportsFootball club apologises for United 93 shirt advert
  • 1:05 PMBBC SportOxford apologise for United 93 shirt advert
What they're saying
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‘Campus Collection’ aimed to mark 1893 club founding Range pulled from website two hours after launch Oxford United have abandoned a new range of American style-sportswear after it inadvertently referenced the tragedy of September 11. The League One club launched its new ‘Campus Collection’ on Friday morning and had removed it from sale by lunchtime, after clothing designs were revealed to bear the slogan ‘United 93’. The U’s immediately published an apology that admitted to a lack of understanding of “the historical context and associations” related to the branding and made “sincere apologies for this error and any offence caused.” Continue reading...

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English soccer club Oxford United has apologized for releasing U.S.-style apparel with “United 93” on the back around the 25th anniversary of the 9/11 attacks, saying the clothing range was launched “without understanding of the historical context and associations.” The team, which plays in England’s third tier, said Friday it has removed the collection with immediate effect and was reviewing its approval processes. Oxford United was founded in 1893, initially as Headington FC before a name change in 1960.

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Oxford United have apologised for the launch of a clothing collection branded 'United 93' on the 25th anniversary of the September 11 terrorist attacks.

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