Pacers unveil new pinstriped uniforms through social media campaign

The Indiana Pacers announced their new pinstriped Statement uniforms on July 30, 2026, using a unique social media strategy. Leading up to the announcement, the team’s Twitter feed contained a hidden message, where the first letters of 17 recent tweets spelled out "PINSTRIPES ARE BACK." The campaign featured a photo graphic of the new uniforms alongside posts highlighting various team activities, keeping fans engaged before revealing the uniforms. The reveal marks a return to a fan-favorite design element for the franchise.

• 8:20 AMYahoo Sports — Check out the social media trick the Pacers used to roll out uniform announcement