Pacers unveil new pinstriped uniforms through social media campaign
2 sources • 1 min read • Latest: Jul 31, 2026, 8:20 AM
Last updated Jul 31, 2026
The Indiana Pacers announced their new pinstriped Statement uniforms on July 30, 2026, using a unique social media strategy. Leading up to the announcement, the team’s Twitter feed contained a hidden message, where the first letters of 17 recent tweets spelled out "PINSTRIPES ARE BACK." The campaign featured a photo graphic of the new uniforms alongside posts highlighting various team activities, keeping fans engaged before revealing the uniforms. The reveal marks a return to a fan-favorite design element for the franchise.
- •Pacers announce new pinstriped uniforms on July 30, 2026.
- •Twitter campaign revealed message through first letters of tweets.
- •Last letter posted first in a reverse chronological order.
- •Fan engagement focused on various team events leading up to the reveal.
- •The announcement revitalizes interest in a classic design.
- 8:20 AMYahoo Sports — Check out the social media trick the Pacers used to roll out uniform announcement
"Prior to their uniform announcement Thursday, the first letter of their previous 17 tweets formed the phrase Pinstripes Are Back. Check it out
Sources
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