Pacers unveil new pinstriped uniforms through social media campaign

2 sources1 min read • Latest: Jul 31, 2026, 8:20 AM

Last updated Jul 31, 2026

Pacers unveil new pinstriped uniforms through social media campaign
Summary

The Indiana Pacers announced their new pinstriped Statement uniforms on July 30, 2026, using a unique social media strategy. Leading up to the announcement, the team’s Twitter feed contained a hidden message, where the first letters of 17 recent tweets spelled out "PINSTRIPES ARE BACK." The campaign featured a photo graphic of the new uniforms alongside posts highlighting various team activities, keeping fans engaged before revealing the uniforms. The reveal marks a return to a fan-favorite design element for the franchise.

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Status Watch
  • Pacers announce new pinstriped uniforms on July 30, 2026.
  • Twitter campaign revealed message through first letters of tweets.
  • Last letter posted first in a reverse chronological order.
  • Fan engagement focused on various team events leading up to the reveal.
  • The announcement revitalizes interest in a classic design.
Latest Updates
  • 8:20 AMYahoo SportsCheck out the social media trick the Pacers used to roll out uniform announcement
What they're saying
"

Prior to their uniform announcement Thursday, the first letter of their previous 17 tweets formed the phrase Pinstripes Are Back. Check it out

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