Pardon the Interruption marks 25 years with digital promotion challenges
Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 4:10 AM
Last updated Oct 1, 2026
Pardon the Interruption (PTI) celebrates its 25th anniversary this month. The program has maintained its unique format amid evolving media trends. Michael Wilbon expressed concerns about the lack of social media promotion, despite the show achieving its highest viewership in seven years this August with 568,000 viewers. While ESPN's other shows have embraced digital clip culture, PTI has largely refrained from participating, raising questions about its ability to engage a wider audience going forward.
- •PTI achieved its best August viewership in 7 years.
- •Michael Wilbon criticizes ESPN for lack of promotion.
- •The show largely avoids social media and digital clips.
- •PTI retains a unique format distinct from other ESPN shows.
- 4:10 AMYahoo Sports — Why Pardon the Interruption’s Lack of Social Media, Promotion Is Both a Problem and a Strength
""PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?" The post Why Pardon the Interruption’s Lack of Social Media, Promotion Is Both a Problem and a Strength appeared first on Barrett Media.
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