Parramatta Eels partner with adidas for new kit from 2027

The Parramatta Eels have announced a multi-year partnership with adidas to supply their jerseys starting in the 2027 season. This collaboration will cover the NRL and NRLW teams, including the club's academy programs. Fans will see the new uniforms debut in Round 1 of 2027. Parramatta officials emphasize the partnership's significance in connecting with the Western Sydney community, showcasing the club's identity through a documentary-style campaign called 'Made for Parra'. This campaign will highlight everyday life in Western Sydney, deepening the brand's presence in the region.

• 7:04 PMZero Tackle NRL — Parramatta Eels announce multi-year partnership with new kit manufacturer