Paul Rabil discusses PLL's media strategy and growth plans on podcast
Yahoo Sports • 1 min read • Latest: Oct 22, 2026, 9:30 AM
Last updated Oct 22, 2026
Paul Rabil, Co-Founder and Chief Creative Officer of the Premier Lacrosse League (PLL), shared insights on the league’s growth strategies in an episode of JaneWallStreet Presents: At The Table on October 22, 2026. Rabil emphasized the importance of the PLL's media deals, particularly a five-year agreement with ESPN that started in June 2025, which included a minority equity stake for ESPN. He also highlighted efforts to engage youth lacrosse through initiatives like Street Lacrosse and PLL Assist, aiming to foster opportunities in the sport and support the broader youth sports ecosystem. Rabil’s conversation covers various aspects of how challenger leagues can build investor relationships and leverage media exposure effectively.
- •Rabil discusses PLL's media deal with ESPN effective through 2030.
- •The league's initiatives aim to improve youth sports access and participation.
- •Investors like Rob McElhenney and Glen Powell contribute beyond capital.
- •Rabil highlights media strategies for reaching broader audiences.
- 9:30 AMYahoo Sports — New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil
"On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Premier Lacrosse League Co-Founder, President and Chief Creative Officer Paul Rabil. The two surface and discuss a range of actionable insights, including how challenger leagues can use their first media deal to build a case for the next one, why
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