Penn State, Tennessee, Ole Miss, Miami secure major apparel deals

Penn State and Tennessee lead college sports with new apparel agreements from Adidas, valued at over $50 million annually combined. Ole Miss transitions from Nike to Adidas, and Miami reverts to Nike after a 12-year partnership with Adidas, reflecting a competitive in college athletics. Major brands like Nike, Adidas, and Under Armour dominate college sports marketing, with significant investments aimed at improving visibility and revenue for athletic programs. The latest data highlights the financial stakes in these partnerships as schools seek to maintain competitiveness amidst rising costs associated with NIL and revenue sharing.

• 2:19 PMCBS Sports — College sports' 20 most lucrative apparel deals: Penn State, Tennessee anchor Adidas' surge, Nike second