Performance director critiques pseudoscientific practices in football training
The Guardian Sport • 1 min read • Latest: Sep 22, 2026, 7:00 AM
Last updated Sep 22, 2026

Dr. Claire-Marie Roberts, a former performance director at Coventry City, highlights concerns over pseudoscience in football training. She reports frequent unsolicited pitches for dubious training devices and supplements, including a recent offer for canned oxygen. Roberts stresses the lack of scientific backing behind these products, which often promise incredible performance enhancements without credible evidence. The prevalence of such practices raises ethical questions about their exploitation in the sport.
- •Dr. Claire-Marie Roberts worked at Coventry City during these practices.
- •She often received up to 50 pitches weekly for training gimmicks.
- •Roberts noted a call about canned oxygen without credible evidence.
- •Concerns about ethical exploitation in sports training are growing.
- 7:00 AMThe Guardian Sport — ‘It’s bordering on exploitation’: how pseudoscience is duping football
"Cryotherapy chambers and other practices have little evidence behind them, says top performance director Dr Claire-Marie Roberts was working at Coventry City when she received a call from someone asking whether she knew how much oxygen was in the atmosphere. As the performance director, responsible for optimising players’ potential, she was accustomed to being pitched the latest gimmick promising miraculous gains. At times, she could receive up to 50 LinkedIn messages a week offering a device, supplement or technology that claimed to produce magical results. “It is only 21%,” the caller told her. That’s GCSE chemistry, she thought. Then came the sales pitch: “So what we’ve done is put oxygen in a can and we think you might want to use it.” Continue reading...
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