Peter Kafka discusses CBS and Fox's focus on distributing NFL football

Yahoo Sports1 min read • Latest: Jul 13, 2026, 7:00 PM

Last updated Jul 13, 2026

Peter Kafka discusses CBS and Fox's focus on distributing NFL football
Summary

Peter Kafka, chief correspondent at Business Insider, spoke on the Decoder podcast about the impact of cord-cutting on television consumption. He emphasized that CBS and Fox primarily exist to distribute football, especially considering the NFL's dominance in viewership. Kafka noted that last year, 92 of the top 100 most-watched telecasts in the U.S. were football games. While acknowledging that Fox holds other sports rights, he stated that football remains crucial for drawing audiences and advertising revenue. Kafka also pointed out the other networks without NFL agreements have struggled to find comparable success. CBS and Fox will likely continue to shape their strategies around football's significance in broadcast television.

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By the Numbers
  • Peter Kafka highlights CBS and Fox's reliance on NFL broadcasts.
  • 92 of the top 100 watched telecasts in 2022 were football games.
  • Fox has rights to other sports but emphasizes football's importance.
  • Networks without NFL rights have not matched the Big Four's success.
  • Broadcast networks are adjusting strategies to maintain relevance.
Latest Updates
  • 7:00 PMYahoo SportsPeter Kafka: ‘CBS and Fox’s primary reason to exist is to distribute football’
What they're saying
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Cord-cutting has fundamentally changed how Americans consume television, making live sports — especially the NFL — more valuable than ever for broadcast networks. That is the opinion of Peter Kafka, chief correspondent at Business Insider, who discussed the future of broadcast television on Decoder, a podcast from The Verge. “CBS and Fox, in particular, their…

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