Peyton Manning and Saquon Barkley feature in new Nationwide NFL commercial

Peyton Manning returns as his artistic persona in a new Nationwide advertisement scheduled for release during the NFL kickoff game between the Seattle Seahawks and the New England Patriots on September 9, 2026. The commercial, titled Locker Room, features Manning and Philadelphia Eagles running back Saquon Barkley in a humorous segment filmed in a team locker room. The advertisement serves as the latest entry in Nationwide’s So Much More campaign, which aims to highlight the company’s range of financial services alongside its insurance offerings. Nationwide has served as an official sponsor of the NFL since 2014 and has worked with both Manning and Barkley on multiple past campaigns. The 2026 NFL Kickoff game will be broadcast on NBC, Peacock, and Telemundo with a scheduled start time of 8:20 p.m. ET.

• 2:00 PMYahoo Sports — Peyton Manning stars in Nationwide's funny ‘Locker Room’ commercial
• 12:51 PMYahoo Sports — Peyton Manning ups his 'Paintin' game in Nationwide NFL kickoff ad