PFL merges with MVP MMA to enhance fighter revenue share
Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 12:00 AM
Last updated Aug 3, 2026
The Professional Fighters League announced a merger with Most Valuable Promotions, transitioning to the MVP MMA name. This merger, revealed on July 31, 2026, aims to leverage MVP's infrastructure and promote a fighter-first business model, promising fighters at least 50% of revenue. Nakisa Bidarian, head of MVP, highlighted the potential for increased commitment and investment from athletes under this new revenue share model. The merger is set to officially take effect at the start of 2027, with both organizations looking to position themselves in a competitive market dominated by the UFC.
- •PFL will adopt the MVP MMA branding with the merger.
- •Bidarian emphasizes a minimum of 50% revenue for fighters.
- •MVP MMA aims to disrupt the UFC's existing business model.
- •The official merger will take effect at the start of 2027.
- •MVP's previous notable event featured Ronda Rousey versus Gina Carano.
- 12:00 AMYahoo Sports — MVP head Nakisa Bidarian sees ‘massive enterprise value’ in paying fighters 50 percent of revenue
"There was big news on the business side of MMA this week as a new merger was revealed between the the Professional Fighters League and Most Valuable Promotions that will see the PFL (formerly World Series of Fighting) drop their name and take on the MVP MMA moniker. MVP MMA debuted back in May with […]
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