PGA Tour CEO criticizes Good Good over Callaway ad controversy
6 sources • 2 min read • Latest: Aug 28, 2026, 12:50 PM
Last updated Aug 28, 2026
PGA Tour CEO Brian Rolapp expressed disappointment in Good Good's handling of a troubling advertisement for Callaway golf clubs that depicted a male figure pushing a female colleague. Both Good Good and Callaway quickly removed the ad following backlash, with Rolapp stating the response to the incident was defensive and inadequate. Good Good CEO Matt Kendrick acknowledged the portrayal of violence and apologized, while Callaway's CEO admitted the ad was inappropriate. The PGA is reviewing Good Good's sponsorship at an upcoming tour stop in Austin, Texas, scheduled for November.
- •Brian Rolapp called the ad 'concerning' and misaligned with PGA Tour values.
- •Good Good and Callaway deleted the ad following public criticism.
- •Matt Kendrick admitted the commercial was inappropriate and apologized.
- •The PGA is re-evaluating Good Good's sponsorship for an upcoming event.
- •Callaway has reportedly removed the co-branded golf line from its website.
- 12:50 PMYahoo Sports — Golf Brand Apologizes For Worst Ad Known to Man
- 11:02 PMYahoo Sports — After apologizing for 'worst ad known to man,' Good Good Golf exits as PGA Tour event sponsor
- 2:54 AMYahoo Entertainment — PGA Tour CEO responds after Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver - Yahoo Sports
- 11:00 PMYahoo Sports — PGA Tour CEO Brian Rolapp ‘disappointed’ in Good Good’s handling of ‘concerning’ Callaway ad
- 1:52 PMCBS News — Callaway Golf CEO apologizes after Good Good ad showing male golfer shoving woman sparks backlash - CBS News
"Callaway has ended its partnership with Good Good Golf as the fallout continues from a promotional video that depicted violence against a woman, with the controversy now affecting sponsorships, television programming and retail distribution. Good Good announced that it would step away as title sponsor of a new PGA Tour event scheduled for Austin, Texas,…
"The fallout continues from a bizarre ad for the Good Good Golf line of Callaway golf clubs, which depicted a man from the golf content brand shoving a female colleague. Both companies quickly deleted the video from their platforms and have continued to face questions over the nature of the commercial and the approval process.…
"Good Good Golf said it will step back to focus on its culture amid the fallout over its ad that has been criticized for portraying violence against women. Callaway also cut ties with the brand.
Sources
External links- Yahoo SportsAug 28, 2026, 12:50 PMGolf Brand Apologizes For Worst Ad Known to Man
Callaway has ended its partnership with Good Good Golf as the fallout continues from a promotional video that depicted violence against a woman, with the controversy now affecting sponsorships, television programming and retail distribution. Good Good announced that it would step away as title sponsor of a new PGA Tour event scheduled for Austin, Texas,…
- Yahoo SportsAug 27, 2026, 11:02 PMAfter apologizing for 'worst ad known to man,' Good Good Golf exits as PGA Tour event sponsor
Good Good Golf said it will step back to focus on its culture amid the fallout over its ad that has been criticized for portraying violence against women. Callaway also cut ties with the brand.
- Yahoo EntertainmentAug 26, 2026, 2:54 AMPGA Tour CEO responds after Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver - Yahoo Sports
Callaway said it never should have approved the ad in the first place.
- Yahoo SportsAug 25, 2026, 11:00 PMPGA Tour CEO Brian Rolapp ‘disappointed’ in Good Good’s handling of ‘concerning’ Callaway ad
The fallout continues from a bizarre ad for the Good Good Golf line of Callaway golf clubs, which depicted a man from the golf content brand shoving a female colleague. Both companies quickly deleted the video from their platforms and have continued to face questions over the nature of the commercial and the approval process.…
- CBS NewsAug 25, 2026, 1:52 PMCallaway Golf CEO apologizes after Good Good ad showing male golfer shoving woman sparks backlash - CBS News
The ad for a new driver had sparked an online backlash, with viewers criticizing the spot for trivializing violence against women.
- Sky Sports—Fresh apologies issued over golf advert showing woman pushed over
PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.
Original reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
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