PGA Tour CEO criticizes Good Good over Callaway ad controversy
Yahoo Sports • 1 min read • Latest: Aug 25, 2026, 11:00 PM
Last updated Aug 25, 2026
PGA Tour CEO Brian Rolapp expressed disappointment in Good Good's handling of a troubling advertisement for Callaway golf clubs that depicted a male figure pushing a female colleague. Both Good Good and Callaway quickly removed the ad following backlash, with Rolapp stating the response to the incident was defensive and inadequate. Good Good CEO Matt Kendrick acknowledged the portrayal of violence and apologized, while Callaway's CEO admitted the ad was inappropriate. The PGA is reviewing Good Good's sponsorship at an upcoming tour stop in Austin, Texas, scheduled for November.
- •Brian Rolapp called the ad 'concerning' and misaligned with PGA Tour values.
- •Good Good and Callaway deleted the ad following public criticism.
- •Matt Kendrick admitted the commercial was inappropriate and apologized.
- •The PGA is re-evaluating Good Good's sponsorship for an upcoming event.
- •Callaway has reportedly removed the co-branded golf line from its website.
- 11:00 PMYahoo Sports — PGA Tour CEO Brian Rolapp ‘disappointed’ in Good Good’s handling of ‘concerning’ Callaway ad
"The fallout continues from a bizarre ad for the Good Good Golf line of Callaway golf clubs, which depicted a man from the golf content brand shoving a female colleague. Both companies quickly deleted the video from their platforms and have continued to face questions over the nature of the commercial and the approval process.…
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