League: PGA Tour Sport: Golf Country: United States Category: Scores & Results

PGA Tour faces challenges in major markets at Presidents Cup

Yahoo Sports • 1 min read • Latest: Sep 25, 2026, 8:01 PM

Last updated Sep 25, 2026

PGA Tour faces challenges in major markets at Presidents Cup

Summary

The 2026 Presidents Cup at Medinah highlighted the PGA Tour's struggles in attracting crowds to major-market events. Players described the atmosphere as subdued, with U.S. team captain Brandt Snedeker expressing hope for improved attendance on subsequent days. The PGA Tour aims to increase its presence in top American markets but has yet to finalize regular stops in cities like Chicago and New York. A new scheduling model is set to launch in 2028, but challenges remain in balancing fan engagement and sponsorship. Just one of the current Championship Series events connects to a top-10 U.S. market, raising concerns over traditional tournament sites losing status.

Source Links

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By the Numbers

•Wyndham Clark noted a 'kind of dead' atmosphere at Medinah.
•Brandt Snedeker called the first day 'a weird day'.
•Only one announced Championship Series event is in a top-10 market.
•PGA Tour aims to activate fan engagement in major cities by 2028.
•Players emphasize the importance of tradition in scheduling.

Latest Updates

8:01 PMYahoo Sports — PGA Tour's major-market dilemma comes into focus at Presidents Cup

What they're saying

"
The scene at Medinah underscores some of the challenges the PGA Tour faces as it seeks to bring more of its events to major American markets.
— Yahoo Sports

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