PGA Tour sponsors express concerns over 2027 schedule changes
Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 8:30 PM
Last updated Jun 2, 2026
The PGA Tour is revising its 2027 schedule, prompting sponsor backlash over new event tiers. As the Tour prepares to replace Farmers Insurance with Sentry as the title sponsor in San Diego, it faces scrutiny over the value of planned events. Tour CEO Brian Rolapp has shifted strategies after unexpected sponsor pushback. Rocket Mortgage, a title sponsor, is reconsidering its renewal due to the proposed costs of the new event structure. The Tour's Future Competitions Committee is addressing existing contracts and exploring potential tournament relocations, including a move for John Deere's event from the Quad Cities to Chicago.
- •Sponsors are questioning the new event tiers in the PGA Tour's schedule.
- •Sentry will replace Farmers Insurance as the title sponsor in San Diego.
- •Rocket Mortgage is hesitant to renew its sponsorship due to high costs.
- •The Tour seeks to shift some events to larger markets like Chicago and Nashville.
- •The Future Competitions Committee is currently addressing contract negotiations.
- 8:30 PMYahoo Sports — 'Another Korn Ferry Tour': Sponsors pushing back on PGA Tour track plan
"The PGA Tour is adjusting its 2027 schedule, but sponsors are questioning the value of new event tiers.
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