Players showcase pink cleats at the 2026 FIFA World Cup

At the 2026 FIFA World Cup, nearly all players are opting for pink cleats, highlighting a trend in bold footwear. This choice is not merely aesthetic; many players feel that brighter colors enhance their confidence on the pitch. Nike's Odinga Nimako stated that pink, in particular, amplifies this sense of confidence. Historically, players favored black boots, but the has shifted towards vibrancy, with Lionel Messi being one of the few exceptions opting out of the trend. Despite the overwhelming popularity of pink, other colors like white are also present, as seen on players like Declan Rice.

• 1:27 AMYahoo Sports — Why almost everyone is wearing pink cleats at the 2026 FIFA World Cup