Pochettino's blue shirt becomes a World Cup bestseller

Mauricio Pochettino, the USMNT coach, has worn a plain blue overshirt throughout the team's 2026 World Cup run. The shirt, made by BOSS, has gained popularity among fans, leading to quick sellouts and high demand, especially in major host cities like New York and Los Angeles. After initial sales exceeded expectations, BOSS announced that the shirt has sold out again, except for two sizes. Fans are urging Pochettino to continue wearing the shirt during upcoming crucial matches as interest for the garment persists, reflecting broader trends in sports merchandising. Adidas and Nike have also reported increased sales for their World Cup-related apparel.

• 11:05 PMYahoo Sports — USMNT’s World Cup Run Is Turning Pochettino’s Plain Blue Shirt Into a Hit