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Premier League launches initiative to promote mental health awareness

The Guardian Sport • 2 min read • Latest: Sep 12, 2026, 7:00 AM

Last updated Sep 12, 2026

Premier League launches initiative to promote mental health awareness

Summary

The Premier League has partnered with the Together in Suicide campaign to distribute mental health messaging throughout its broadcasts. This effort seeks to encourage men to speak openly about their experiences with pain and emotional distress. The initiative contrasts with the standard advertising often seen during major sporting events, which frequently emphasizes pharmaceutical solutions for emotional wellbeing. By using its platform to disperse simple and direct messaging, the league aims to reach a wide audience of viewers. The collaboration serves as an effort to normalize conversations surrounding mental health within the football community. The campaign will continue to utilize the league's broadcast reach to deliver these essential messages to spectators.

Source Links

The Guardian Sport

By the Numbers

•The Premier League is working with the Together in Suicide campaign.
•The partnership aims to encourage men to speak about their emotional pain.
•Broadcasting will feature messaging focused on mental health awareness.
•This initiative differentiates itself from common pharmaceutical advertisements shown during major tournaments.

Latest Updates

7:00 AMThe Guardian Sport — Football lends voice to message worth relaying: men should talk about their pain | Barney Ronay

What they're saying

"
Premier League’s link-up with the Together in Suicide campaign is dispersing simple, blunt and essential messaging If you watched US television adverts during the World Cup for any length of time one thing just kept leaping out. I’ve mentioned this before here, but it still seems both jarring and significant. Every third or fourth rotation in that endless daytime scroll, in between the Chicken Megadeth Hyper-Box Family Meal Deal, either side of David Beckham expertly consuming a light beer, is an advert for antidepressants. The format for these is always the same kind of thing: contented, wholesome people throwing frisbees, or strolling through a small-town antiques fair, while a warm, honeyed, reassuring voiceover talks about how horrifying their lives are, with the suggestion that only a lengthy course of Smileothorium can solve this. Continue reading...
— The Guardian Sportby Barney Ronay

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