Premier League launches "It's All Here" campaign in the U.S
Yahoo Sports • 1 min read • Latest: Aug 20, 2026, 3:00 PM
Last updated Aug 20, 2026

The Premier League debuted its new U.S. campaign, "It's All Here," ahead of the 2026-2027 season on August 20, 2026. The initiative aims to highlight the league's growing popularity, building on heightened World Cup viewership. The campaign features a two-minute spot produced by The Rec League, showcasing former player Ian Wright and Knicks player Josh Hart. Fans are seen wearing Brighton masks and Arsenal jerseys, emphasizing the unique American soccer experience. The campaign will be broadcasted across NBC and USA Network.
- •The initiative ties into over 30 years of Premier League fandom in the U.S.
- •More than 40 million unique viewers tune into the Premier League each season.
- •The Rec League highlights the increased viewership from the World Cup.
- 3:00 PMYahoo Sports — The Rec League Promotes Premiere League's Fandom In U.S.
""It's All Here" launches across the soccer league's U.S.-global channels, NBC and USA Network.
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