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Premier League launches US campaign with Arsenal watch party in Denver

Yahoo Sports • 1 min read • Latest: Aug 22, 2026, 11:02 AM

Last updated Aug 22, 2026

Premier League launches US campaign with Arsenal watch party in Denver

Summary

The Premier League kicked off its Coast to Coast activation series in Denver on August 21 with a watch party for Arsenal's season opener against Coventry City. Fans gathered to celebrate the defending champions, who won 3-0. There were activities including food from local vendors and opportunities for fans to engage with the Premier League trophy. The event featured appearances from notable players, including Ashley Cole, who shared insights on the challenges of defending a championship. The Premier League aims to build on the enthusiasm generated during the recent World Cup, which showcased its players and increased its visibility in the U.S.

Source Links

Yahoo Sports

By the Numbers

•Arsenal claimed a 3-0 victory in their season opener.
•The watch party attracted various fans and families.
•Ashley Cole participated in the event, engaging with supporters.
•The Premier League aims to connect with American fans post-World Cup.
•This event is part of a larger push to celebrate soccer's growth in the U.S.

Latest Updates

11:02 AMYahoo Sports — Premier League kicks off US campaign with Arsenal watch party in Denver

What they're saying

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The Premier League hopes enthusiasm for soccer in the U.S. continues to be a mile high with its Arsenal watch party and Premier League Mornings Live fan fest in Denver.
— Yahoo Sports

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