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Prime Video to broadcast Eastern Conference finals in new NBA deal

Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 11:30 PM

Last updated Aug 13, 2026

Prime Video to broadcast Eastern Conference finals in new NBA deal

Summary

The NBA's 2026-27 schedule confirms Prime Video will air the Eastern Conference finals in its inaugural season covering this playoff round. This shift follows a rotation of broadcasting rights among networks, where NBC and Prime Video will share the Eastern and Western Conference finals over the course of the NBA's new media rights deals. The arrangement allows NBC and Prime Video to alternate broadcasts, with ESPN/ABC handling the other conference final. Viewership patterns suggest that team quality and series length will significantly influence audience engagement.

Source Links

Yahoo Sports

By the Numbers

•Prime Video begins airing the Eastern Conference finals in 2026-27.
•NBC and Prime Video will rotate broadcasts of the conference finals.
•ESPN/ABC will air the other conference final each season.
•Viewership typically varies based on team quality and series length.
•NBC and Prime Video will each broadcast three Eastern and Western Conference finals within the deal.

Latest Updates

11:30 PMYahoo Sports — Prime Video tapped for NBA’s Eastern Conference finals in first year broadcasting the round

What they're saying

"
The NBA released its full 2026-27 schedule on Thursday after having announced some marquee matchups on Opening Day and Christmas earlier this week. And while there is much to discuss, including an expansion in the number of games airing on broadcast television, perhaps the biggest revelation from Thursday’s reveal was which conference final would land…
— Yahoo Sports

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