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Private equity investment in NFL teams rises as ownership rules ease

Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 4:50 PM

Last updated Aug 12, 2026

Private equity investment in NFL teams rises as ownership rules ease

Summary

Private equity investment in professional sports, including the NFL, is increasing as leagues relax ownership restrictions. Noteworthy firms like Arctos Partners and Redbird Capital Partners are expanding their investments in teams amid surging valuations, outpacing the S&P 500. A recent PitchBook report indicates that the of deal activity is set for further growth. The NFL's recent vote allowing private equity investments marks a significant development in this trend. Additional opportunities for investment in North American sports teams are anticipated moving forward.

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By the Numbers

•Private equity firms are increasing investments in NFL teams.
•US sports teams’ valuations have grown faster than the S&P 500.
•The NFL approved private equity investment, opening new opportunities.
•Firms like Arctos Partners are amassing minority stakes in teams.
•Further growth in deal activity within the sports ecosystem is expected.

Latest Updates

4:50 PMYahoo Sports — Major league investors: Private equity's pro sports ties

What they're saying

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Updated August 12, 2026 with news about the Los Angeles Lakers’ reported sale. Private equity sports investment is on the rise. As leagues have eased ownership rules, dealmakers spy opportunities to gain outsized returns and cultural influence. As a result, deal activity within the sports ecosystem has surged, with more opportunities expected to emerge, according to a new PitchBook report. It’s no wonder why: US sports teams’ valuations have grown faster than the S&P 500 in recent decades, promp
— Yahoo Sports

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