Project B transforms women's basketball through equity and leadership

On July 22, 2026, Project B launched an initiative aimed at reshaping women's basketball by increasing female ownership and investment. Co-founded by Alana Beard, the project seeks to provide players with equity and promote long-term wealth. The initiative is backed by a diverse coalition of women investors, including prominent former athletes and executives. Project B addresses the historical gap in economic ownership within the sport, especially among Black women, presenting a strategic shift in the industry. The board composition reflects both the diversity of basketball players and a commitment to inclusive leadership.

• 3:21 PMYahoo Sports — The Women Investors Reshaping Project B Women’s Basketball