Purdue Athletics secures sponsorship deal with Eli Lilly for Mackey Arena

Purdue University has announced a multi-year court logo sponsorship agreement with Eli Lilly and Company for Keady Court in Mackey Arena, effective October 30, 2026. This initiative marks Purdue's second surface sponsorship deal since the NCAA approved such agreements in August 2026. Athletic Director Tommy McClelland emphasized the long-standing relationship with Lilly, citing shared commitments to innovation and excellence. The deal comes as Purdue seeks new revenue streams amid budget pressures from athlete revenue sharing beginning this academic year. Purdue aims to continue pursuing additional sponsorships, including jersey patch deals similar to recent agreements by other Big Ten programs.

• 12:02 PMYahoo Sports — Why court sponsor at Mackey Arena is important step for Purdue Athletics