Purpose-built stadiums drive revenue for NWSL and women’s sports clubs
Yahoo Sports • 1 min read • Latest: Sep 4, 2026, 10:16 AM
Last updated Sep 4, 2026
A report by Populous and Project Level indicates that purpose-built, team-owned stadiums can generate between $1 billion and $3.8 billion in cumulative incremental revenue for women’s sports organizations over three decades. The findings highlight the Kansas City Current and their home venue, CPKC Stadium, as a primary case study. Following the opening of the stadium, the club saw revenues increase from $10.1 million in 2023 to $42.9 million by 2025. League officials have identified infrastructure as a primary hurdle for growth, leading expansion teams like Denver Summit and Boston Legacy to prioritize venue construction for their own development. Beyond gate receipts, the report notes that venue ownership allows clubs to improve media rights negotiations and secure additional sponsorship deals. Multiple teams across the NWSL and abroad are now working to develop dedicated home grounds to capture these long-term financial benefits.
- •Purpose-built venues can create up to $3.8 billion in incremental revenue over 30 years.
- •Kansas City Current revenues grew from $10.1 million in 2023 to $42.9 million by 2025.
- •Denver Summit and Boston Legacy are scheduled to open their own stadiums in 2028.
- •Infrastructure control provides teams more leverage during media rights negotiations.
- 10:16 AMYahoo Sports — Purpose-built stadiums could unlock $1bn in revenue for women’s sports, new report finds
"Purpose-built venues have the potential to unlock revenue that would be “transformative” for women’s sports teams, according to a new report released by the design firm Populous and private investment fund Project Level on Friday morning. The 30-page report says that, over three decades, a purpose-built venue can drive about $1 billion-$3.8 billion in cumulative incremental revenue for a women’s sports team. The report sets the 30-year net present value of owning a stadium between $211 million a
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