PWHL announces Detroit Clutch as new team name and logo

The Professional Women's Hockey League has unveiled the name and logo for its new Detroit franchise, called the Detroit Clutch. The announcement occurred on November 10, just weeks before the start of the 2026-27 season. The Clutch's branding reflects Detroit's automotive heritage, featuring a circular logo that symbolizes a car wheel and clutch, adorned in motor black, clutch chrome, hot white, and racing red. The team's jerseys, which were previously revealed, come in black and white, accented with silver and red. A formal unveiling of the branding took place at Little Caesars Arena, emphasizing the connection between the team's identity and the city's sports culture. The Clutch will begin their inaugural season on December 6 against the Vegas Vanguards.

• 1:30 PMYahoo Sports — What will Detroit's PWHL team be called? We finally have an answer