League: Olympics Sport: Olympics Country: Global Category: Scores & Results

PWHL executive faces backlash over expansion comments to fans

Yahoo Sports • 1 min read • Latest: Jun 20, 2026, 2:13 PM

Last updated Jun 20, 2026

PWHL executive faces backlash over expansion comments to fans

Summary

PWHL senior vice president Amy Scheer sparked controversy with comments regarding player losses during the league's expansion process. Fans and teams have been impacted by the distribution rules, which have led to significant roster changes. Scheer suggested that fans would remain loyal regardless of player trades, a statement criticized for its condescension. As the league prepares for the addition of four new teams, the conversation around respecting fan loyalty amidst changes continues. The expansion process has drawn mixed reactions, from team executives like Gina Kingsbury, who acknowledged the complications and emotional aspects of these transitions.

Source Links

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By the Numbers

•Amy Scheer criticized for comments on player loyalty during PWHL expansion.
•Expansion leads to roster changes impacting fan-favorite players.
•Gina Kingsbury highlights emotional struggles of team transitions.
•PWHL adds four new teams, prompting complex player distribution rules.
•Fans express concern over executive's dismissive remarks.

Latest Updates

2:13 PMYahoo Sports — Opinion: With The Entire PWHL Fan Base Listening, A Member Of League Leadership Chose The Wrong Thing To Say

What they're saying

"
The expansion player distribution process is now a thing of the past, and it certainly wasn't a pain-free exercise, but it was made even worse for fans because of an executive's ill-advised comment.
— Yahoo Sports

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