PWR average attendances rise 23% following World Cup success

Yahoo Sports1 min read • Latest: Aug 26, 2026, 3:44 PM

Last updated Aug 26, 2026

PWR average attendances rise 23% following World Cup success
Summary

Premiership Women's Rugby reported a 23.4% increase in average attendances during the 2025-26 season. This rise follows England's home World Cup victory in September 2025 and occurred despite the departure of popular player Ilona Maher from Bristol Bears. The league also noted significant growth across digital platforms, including a 132% increase in social media following and over 111 million views on various streaming platforms. PWR executive chair Genevieve Shore highlighted the league's connection with fans, indicating ongoing growth. The 2026-27 season is set to begin in November.

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By the Numbers
  • Average attendances rose by 23.4% in the 2025-26 season.
  • Saracens won a record fourth title in June.
  • England's World Cup win boosted interest in the league.
  • PWR experienced a 132% increase in social media followers.
  • The 2026-27 season begins in November.
Latest Updates
  • 3:44 PMYahoo SportsPWR attendances rise by 23% after World Cup
  • 3:44 PMBBC SportPWR attendances rise by 23% after World Cup
What they're saying
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Premiership Women's Rugby says average attendances rose by 23.4% during the 2025-26 season, which concluded in June with Saracens winning a record fourth title.

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Premiership Women's Rugby says average attendances rose by 23.4% during the 2025-26 season, which concluded in June with Saracens winning a record fourth title.

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