Rams fans rank low in passion on Nielsen Fandom Index

Los Angeles Rams fans ranked 29th out of 30 NFL markets in a new Nielsen Fandom Index released August 18, 2026. This assessment indicates low levels of passion and avidity among the local fanbase, trailing only the fans of the New York teams. Despite the team's recent successes and an increasing profile in Southern California, the challenge remains in attracting consistent fan interest amidst a crowded sports. The Rams, who returned to Los Angeles in 2016, contend with heightened competition from various professional sports franchises in the area, making it difficult to cultivate a dedicated following.

• 1:30 PMYahoo Sports — Rams fans rank near bottom in new Nielsen Fandom Index